Jessica GaleForce: Video: Child Abuse Ad from Spain

Monday, June 10, 2013

Video: Child Abuse Ad from Spain

I saw this on Wimp.com and had to have it on here as part of my blog. I am just wowed, literally wowed, by the amount of thought that went into this campaign! I don't have cable so I have no clue the kinds of ads that might appear on TV here in the US. I must give a shout out to Spain for putting this wonderful campaign together!

I loved the last 12 seconds of the video. The two statements, one geared to the child, and the other geared to the parent. I thought they were both very powerful!

The website that originally posted the video can be found here (through Google translation, as it is in Spanish).

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Neglect

Neglect is the chronic inattention or omission on the part of the care giver to provide for the basic emotional and/or physical needs of the child, including food, clothing, nutrition, adequate supervision, health, hygiene, safety, medical and psychological care and education.

Some examples of neglect are:

A lack of adequate food, clothing or shelter
A child's basic physical needs are not met
Emotional neglect or lack of supervision
Lack of medical or dental care
Deliberate locking children out of the house
Deliberate locking children in their rooms
Failure to provide psychological or developmental treatment when required

Physical Abuse

Physical abuse includes all acts by a caregiver which result in physical harm to a child. Physical abuse may result from inappropriate or excessive discipline and in fact, the caregiver may not have intended to hurt the child. This may involve minor injury (such as a bruise), to a more serious injury causing permanent damage or death (e.g. whiplash, shaken baby syndrome, female genital mutilation).

Some examples of physical harm (Assault, Abuse) are:

Hurting children to control their behavior
Deliberate use of physical punishment resulting in injuries, marks or other
Physical injury that occurs resulting from a lack of care or supervision by an adult
Physical injuries resulting from shaking infants and toddlers
Bruising, welts, broken skin
Belts, electrical cords, other objects
Handling babies roughly/shaking...

Emotional Abuse

Emotional abuse is a pattern of overt rejecting, isolating, degrading, terrorizing, corruption, exploiting, denying emotional responsiveness, and punishing a child's attempts to interact with the environment. The caregiver may use any of these tactics in relating to and disciplining the child. Children who witness violence in their home may suffer emotional damage.

Some examples of emotional harm (Abuse) are:

A pattern of attacking a child's self-worth/emotional development
Criticizing
Teasing
Belittling
Insulting
Rejecting
Ignoring
Isolating and shunning

Sexual Abuse

Sexual abuse is the involvement by a person who has power over a child, of any form of sexual activity with the child. Sexual abuse includes acts such as: fondling, genital stimulation, oral sex and using fingers, penis or objects for vaginal penetration. The offender may engage the child in the sexual activity through threats, bribes, force, misrepresentation, and other forms of coercion.

Some examples of sexual harm (Assault, Abuse) are:

Coercion
Using a child for sexual gratification/exploitation
Touching a child in a sexual way
Encouraging or forcing a child to participate in any sexual activity
Encouraging or forcing a child to touch another person in a sexual way
Telling a child to touch him or herself for an adult's or older child's sexual purposes

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Monday, June 10, 2013

Video: Child Abuse Ad from Spain

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