Protection by Little Toy Soldiers
I am doing
a rhetorical analysis on a UNICEF child abuse ad. The ad features a female child
asleep in bed, nearby a bedroom door is closed. There is light that is coming
through underneath the door illuminating a small squadron of little green toy
soldiers in formation. On the door is written “If you don’t fight child abuse,
who will?” with a link to the UNICEF website.
I feel that
the motivation of this ad is quite obvious when you read the words written on
the door, without them it would appear that this might be any child’s room and
they just happened to have left some toys on the floor. His motivation is to
get other people to think about the different ways others can help fight
against child abuse.
The image’s
claim is that children can’t protect themselves; They uses the toy soldiers as
a way to show the child’s want and need of protection. She can’t protect
herself, and the soldiers aren’t real, so they can’t protect her either. In reality,
though, I imagine she believes in her imaginative child mind they can, and
should protect her, because nobody else is going to. He plays on our emotions
that children are helpless and we as adults are their only hope of protection.
It’s hard
to establish the credibility of UNICEF from this picture, but I know that it’s
a world organization and the only thing that shows to me is that child abuse is
a world wide problem.
I would say
this picture appeals to adults who, more than likely, are parents. They can all
relate to the image of a innocent sleeping child, and how all small children at
some point believe that their toys are real. In reality any adult is going to
see this and want to help protect children but it is more focused on people of
all ages who have children or had children.
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